Sam Ahmed

Sam is VP of Marketing and Communications at NGP Capital based out of London.

Having spent more than a decade working in a variety of MarComms roles across the startup ecosystem, she is passionate about telling context-driven founder stories and brands that inspire.

Prior to joining NGP Capital in 2022, Sam was Head of Marketing and Communications at Nauta Capital where she spent four years building the firm’s brand, marketing, and communication function from the ground up as well as supporting the portfolio companies with their PR.

Before that, Sam was Global Communications Manager at Startupbootcamp – one of the leading accelerators in the world, where she oversaw the launch campaigns for 10+ programmes across the world.

Sam has a Masters in Brand Development from Goldsmiths University and a Bachelor’s in Journalism & Psychology from City, University of London.